Though products are what truly drive the value your enterprise provides, they do not always take centre stage when it comes to e-commerce marketing via content. Audiences will determine on their own how they perceive the content placed before them and they will also choose the things about which they wish to learn more. These facts comprise the nuts and bolts of a winning content marketing technique for e-commerce businesses. Thus, it is important to produce content that appeals to the audience you wish to reach so that they will also choose to share it. Content that is eminently shareable helps generate name recognition for your brand, it will also help boost search engine rankings by drawing in extra links from off-site sources.
Let us now move forward to examine a few methods designed to produce precisely the type of content capable of generating links as well as shares.
1. Recognize that the competition also wants to feature content that is highly shareable. Thus, it is easy to come up with several topics that are relevant to the lion’s share of others in your sector and seek existing content that already draws a great deal of interest.
It is not difficult to appropriate for your own use a series of topics. Just take a look through the Twitter accounts of major competitors and record which posts have generated the largest number of comments and retweets. Determine what, if anything, these popular tweets share in terms of hashtags, time of day they are posted, the topics that they like in an attempt to rewrite the content in your voice. Always try to add additional value, detail and a call to action.
2. Users are likely to share pieces of content they feel will attract their target audience. The format is important since it is ineffective to share cumbersome masses of content that nobody will bother to read. Try to split paragraphs into shorter versions that the eye can rapidly scan. Use appealing images in places where reader attention might otherwise lag.
Toward the blog post’s end, insert a graphical representation of the content, if possible. Visual elements like this tend to facilitate greater engagement and additional traffic when contrasted to blocks of text alone.
3. Each customer will be present at his or her own step in the buying process. Thus, it is wise to develop content that speaks to each of these points in time. In this way, it is possible to ensure that there is something that speaks to each and every visitor which they might decide to share.
In the same way as you would produce multiple Google ads to reach different constituencies, you will also want to conduct a range of keyword research, perhaps utilizing Google Keywords Planner. The reason for this is that content stands no chance of being shared if it is never found because the keywords aren’t being searched.
4. The last one is almost too obvious to mention. To produce better engagement, videos, as well as images, need to be embedded into the content.
Videos can bring real life to the written word. You will have the unique opportunity to show users what you are trying to say and make the experience far more vivid. Storytelling can be a beneficial way to increase the relevance and shareability of content.